TLDR:
A lot of real estate agents think they have to jump on TikTok trends, dance, or crack jokes on video to be successful on social media. That’s just not true! In fact, educational, informative, and storytelling content is often more effective for building authority, trust, and relationships in real estate. When you focus on delivering value, answering common questions, and sharing client stories, your audience will see you as the go-to expert. Plus, using a system like Simple Social System makes it easy to plan and post this type of content consistently—without feeling like you need to be an entertainer.
Are You Avoiding Video Because You Think You Need to Be an Entertainer?
Let’s be honest:
The thought of dancing on TikTok or delivering punchlines on Instagram Reels is a turn-off for most real estate pros.
You got into real estate to help people find their dream homes or sell their biggest investment—not to become a social media comedian.
But here’s the thing…
You don’t need to dance.
You don’t need to be funny (unless you want to).
You do need to show up consistently with valuable content.
And that’s exactly what your audience wants from you.
The Myth: Entertaining Videos Are the Only Way to Grow
Social media is filled with high-energy, trend-hopping videos, and it’s easy to think that’s the only way to get noticed.
But for real estate agents and brokers, the goal isn’t just to get views or likes—it’s to build trust and attract clients.
Why This Myth Persists
- Viral dances and funny videos rack up views fast.
- Social media “gurus” preach entertainment as the ultimate hook.
- It feels like everyone else is doing it, so you should too.
But here’s the truth…
The Reality: Educational & Storytelling Content Builds Trust
You’re in the relationship business.
And relationships are built on trust and expertise, not viral trends.
Educational Videos: Your Secret Weapon
When you use video to educate, you position yourself as a helpful authority.
Here are a few topics that crush it on social media for real estate pros:
✅ How to buy a home with little money down
✅ The top 3 mistakes home sellers make (and how to avoid them)
✅ What’s happening in your local market this month
✅ How to stage your home to sell faster
✅ Behind-the-scenes of a home inspection
✅ Step-by-step of the closing process
👉 These are questions people are already Googling. If you show up with the answers on video, guess who they’re going to trust?
Storytelling Videos: The Human Touch
People connect with stories, not just facts.
Share client success stories, walk your audience through your day, or tell the story of how you got into real estate.
Examples:
🎥 “How I helped a family of four buy their first home after they thought they couldn’t qualify.”
🎥 “What it’s really like showing homes on a Sunday.”
🎥 “The one moment that made me realize I love being a Realtor.”
Why This Approach Works
🔹 Builds Trust – Educational content shows your expertise.
🔹 Drives Engagement – Storytelling makes people feel connected to you.
🔹 Saves Time – No need to learn dances or keep up with every new trend.
🔹 Gets Results – Value-driven content converts viewers into clients.
Real Estate Agents Who Are Crushing It WITHOUT Dancing
Check out these examples of agents who focus on value and authenticity over entertainment:
🔹 @the_real_estate_educator shares quick tips for first-time buyers and frequently asked questions.
🔹 @yourlocalrealtorstories tells stories about homebuying wins and real-life challenges in the field.
🔹 @realtormarketupdates posts short weekly market updates, keeping their audience informed.
They’re getting leads. They’re building authority. And they’re NOT dancing.
How to Create This Kind of Content—Easily
Creating valuable video content doesn’t have to be hard.
Here’s a simple system you can follow:
- List Out FAQs – Write down 10-20 questions clients often ask you.
- Create Short Videos – Answer one question per video in 60-90 seconds.
- Tell Stories – Highlight past clients and share your personal experiences.
- Stay Consistent – Post 2-3 times a week.
- Use Simple Social System – Our platform helps you plan, create, and schedule your content. We even give you post ideas and prompts, so you never run out of things to say.
With Simple Social System, you can focus on being yourself—and still win on social media.
Why Simple Social System Is Your Best Friend for This
Simple Social System was designed specifically for real estate professionals, which means we understand what your audience needs.
✅ Easy-to-use platform
✅ Ready-made content prompts
✅ Scheduling tools to stay consistent
✅ Analytics to see what’s working
✅ No gimmicks—just results
Skip the stress of keeping up with trends and focus on what works.
FAQs
Q: Do I need fancy equipment for videos?
A: Nope! Your smartphone and good lighting are all you need.
Q: What if I’m nervous on camera?
A: Practice makes progress! Start with simple FAQs where you’re comfortable with the answers.
Q: How often should I post videos?
A: Aim for 2-3 times per week. Consistency is key.
Final Thoughts
You don’t need to dance or be a comedian to succeed on social media as a real estate professional. You just need to show up with value, educate your audience, and tell stories that connect. When you do that, your ideal clients will be drawn to you—no jazz hands required.
And if you want a system that makes it easy to create and post valuable content, check out Simple Social System.
We’ll help you stay consistent, be authentic, and grow your business—without the gimmicks.
👉 Ready to take your social media to the next level? Click here to learn more about Simple Social System!