Why Cohesion Matters More Than You Think
Let’s be honest—first impressions matter, especially in real estate. But here’s the thing: your first impression isn’t just made at an open house or during a listing appointment anymore. These days, it’s happening long before that—on social media.
When potential clients stumble across your Instagram, Facebook, or LinkedIn profile, they’re asking themselves one question:
“Can I trust this person to handle one of the biggest transactions of my life?”
The good news? With a polished and cohesive social media profile, you can make that answer a confident YES.
And don’t worry—this isn’t about being a graphic designer or spending hours tweaking your feed. It’s about following a few simple steps to ensure that your online presence tells the story you want it to tell.
Let’s dive in!
Why Cohesion Matters More Than You Think
Before we get into the how, let’s talk about the why. A cohesive social media profile does three powerful things:
Builds Trust Instantly
People trust what looks professional and consistent.Makes You Memorable
A clear, recognizable brand helps you stick in people’s minds.Shows You’re Serious About Your Business
If you take care of your online presence, clients will believe you’ll take care of them, too.
Now, let’s get your profile working for you—not against you.
Step 1: Start with a Professional (But Approachable) Profile Photo
Your profile picture is your digital handshake. It should be:
Clear and High-Quality
No blurry selfies or cropped group photos, please!On-Brand
Dress like you would for a client meeting. Smile! You want to appear friendly and confident.Consistent Across Platforms
Use the same photo on Instagram, Facebook, LinkedIn, etc. Consistency helps with recognition.
✨ Pro Tip: If you don’t have a recent professional photo, many smartphones and a good backdrop can do wonders these days!
Step 2: Craft a Bio That Sells (Without Sounding Salesy)
Your bio is prime real estate (pun intended). You’ve got just a few seconds to tell people:
Who you help
What makes you different
Where you operate
Here’s a simple formula:
[Your Role] helping [Target Audience] buy & sell in [Your Area] | [Unique Value or Personal Touch]
Example:
Realtor® helping first-time buyers & growing families find their dream homes in Austin | Coffee lover & neighborhood expert ☕
Friendly. Clear. Human.
And don’t forget to include:
Contact Info or Link (Use tools like Linktree if needed)
A touch of personality (emojis are welcome, as long as they fit your style!)
Step 3: Align Your Visuals—Colors, Fonts & Style
You don’t need to be a branding guru, but having a consistent look across your posts makes you instantly more professional.
Pick 2-3 Brand Colors
Think of colors that represent you and your market. Coastal vibes? Go for blues and neutrals. Urban chic? Maybe black, white, and gold.Choose 1-2 Fonts
If you’re using Canva or similar tools, stick to the same fonts for all your graphics.Use Templates
Create simple templates for listings, tips, testimonials—this keeps your feed cohesive without reinventing the wheel every time.
✨ Pro Tip: Save your brand colors and fonts in Canva to make content creation a breeze.
Step 4: Clean Up Your Grid & Highlights (Instagram Focus)
If someone lands on your Instagram profile, what do they see at a glance?
Archive Off-Brand Posts
You don’t have to delete personal or random posts—just archive anything that doesn’t align with your professional image.Organize Your Highlights
Use branded covers and clear titles like:Listings
Client Love
Market Tips
About Me
This helps visitors quickly understand what you offer—and why they should follow (or contact) you.
Step 5: Consistency is King—Update Regularly
Even the most polished profile won’t do much if it looks abandoned.
Post Regularly
You don’t have to post daily, but aim for at least 3 times a week.Keep Info Updated
Changed brokerages? New phone number? Make sure your bio and contact links are current everywhere.Engage
Respond to comments and DMs—it’s called social media for a reason!
Bonus: Sync All Platforms for Maximum Impact
Facebook, Instagram, LinkedIn, even YouTube—make sure:
Your profile photos match.
Your bios deliver a consistent message.
Your branding looks aligned.
This way, no matter where someone finds you, they get the same professional, trustworthy vibe.
Wrapping It Up
Branding doesn’t have to be complicated. It’s about being intentional with how you show up online.
When your social media profiles look cohesive, you’re not just “on social media”—you’re building a brand that attracts clients, earns trust, and keeps you top-of-mind in a competitive market.
So, take a little time this week to review your profiles using these steps. Your future clients are already scrolling—make sure when they find you, they know they’re in good hands.