The Best Real Estate CRMs for Agents & Brokers in 2025
Staying organized and building strong client relationships is the backbone of a thriving real estate business. In 2025, the competition is fiercer than ever, and leveraging the best real estate CRMs (Customer Relationship Management tools) can make all the difference. But to truly unlock the power of these tools, integrating them with social media marketing strategies can take your business to new heights.
TLDR:
This guide explores the top 10 real estate CRMs tailored for agents and brokers in 2025. Whether you’re looking for tools to manage leads, automate communication, or analyze your sales pipeline, these CRMs have you covered. Plus, we’ll show you how pairing CRMs with social media marketing can amplify your reach, build stronger relationships, and boost conversions.
Why Every Agent & Broker Needs a CRM
Why Every Agent & Broker Needs a CRMReal estate professionals juggle many responsibilities: lead generation, client follow-ups, scheduling showings, managing transactions, and more. With so much on your plate, it’s easy to lose track of important details—and that’s where a CRM steps in.
Here’s how a CRM can transform your business:
- Streamline Lead Management: Keep all your client information in one place and track where each lead is in your sales funnel.
- Automate Communication: Send emails, texts, and follow-up reminders without lifting a finger.
- Data Insights: Understand your performance with analytics to refine your strategies.
- Build Stronger Relationships: Personalize every interaction to create unforgettable client experiences.
But here’s the kicker: the power of a CRM is amplified when combined with social media marketing tools. Together, these tools can help you capture leads directly from social platforms and nurture them seamlessly through your CRM.
Top 10 Real Estate CRMs for 2025
1. HubSpot CRM
Best For: Agents looking for an all-in-one marketing, sales, and service platform.
HubSpot’s free version is powerful enough for many agents, offering lead tracking, email templates, and pipeline management. Its paid plans unlock advanced marketing automation features, which pair beautifully with social media tools to capture and nurture leads.
Why It Stands Out:
- Integrates with Facebook and Instagram ads to pull leads directly into your CRM.
- Offers a robust free version for agents starting out.
2. LionDesk
Best For: Agents who prioritize text and video communication.
LionDesk is popular for its texting and video messaging features, making it easy to stay connected with clients. You can automate follow-ups and manage leads from multiple sources.
Why It Stands Out:
- Includes a power dialer for making quick calls to multiple leads.
- Syncs with social media lead capture tools for seamless follow-up.
3. Follow Up Boss
Best For: Teams and brokers who need lead routing and collaboration tools.
Follow Up Boss is perfect for larger teams and brokers managing multiple agents. It consolidates leads from all sources, including Zillow, Realtor.com, and Facebook.
Why It Stands Out:
- Advanced lead routing ensures agents follow up quickly.
- Integrates with Facebook lead ads to capture inquiries instantly.
4. kvCORE
Best For: Agents looking for a full-service real estate platform.
kvCORE goes beyond CRM functionality, offering IDX websites, lead generation tools, and advanced automation features. It’s an all-in-one platform for agents and brokers looking to scale their business.
Why It Stands Out:
- Built-in social media marketing tools for lead generation.
- AI-driven automation to nurture leads at every stage.
5. BoomTown
Best For: Teams and brokers who want robust marketing and CRM tools.
BoomTown specializes in lead generation and nurturing, offering a powerful suite of marketing tools alongside its CRM. It’s ideal for brokers managing large teams.
Why It Stands Out:
- Integrates with Facebook and Instagram for targeted ad campaigns.
- Advanced reporting for tracking team performance.
6. Realvolve
Best For: Agents who value customization and workflows.
Realvolve’s unique selling point is its customizable workflows, which allow agents to tailor the CRM to their specific needs. It’s designed to help you manage transactions and client relationships more effectively.
Why It Stands Out:
- Highly customizable workflows.
- Integration with Zapier for connecting to social media tools.
7. CINC (Commissions Inc.)
Best For: High-performing teams focused on lead generation and conversion.
CINC’s platform is designed to help agents and brokers capture, manage, and convert leads. It’s best for those who generate a high volume of leads through paid ads.
Why It Stands Out:
- Seamless integration with Facebook and Google ads.
- Powerful lead routing for brokers managing multiple agents.
8. Top Producer
Best For: Agents looking for a reliable, long-standing CRM solution.
Top Producer has been a favorite among agents for decades. Its recent updates have modernized the platform, making it a solid choice for lead and client management.
Why It Stands Out:
- Integrates with MLS platforms for easy lead import.
- Social media integration for capturing leads.
9. Propertybase
Best For: Brokers needing a comprehensive CRM and marketing suite.
Propertybase combines CRM functionality with marketing automation, websites, and lead management. It’s ideal for brokers who want an all-in-one solution.
Why It Stands Out:
- Built-in marketing tools for email and social media campaigns.
- Customizable dashboards for tracking performance.
10. Zoho CRM
Best For: Agents looking for an affordable, scalable CRM.
Zoho CRM offers a highly customizable and affordable solution for real estate agents. Its scalability makes it a great choice for growing businesses.
Why It Stands Out:
- Affordable pricing plans.
- Integrates with social media tools for lead capture and nurturing.
How Social Media Tools Complement CRMs
CRMs are powerful on their own, but when paired with social media marketing tools, they become unstoppable. Here’s how:
- Lead Generation: Tools like Simple Social System help you capture high-quality leads directly from platforms like Facebook, Instagram, and LinkedIn.
- Lead Nurturing: Use your CRM to follow up with social media leads through automated emails, texts, or calls.
- Personalization: Social media insights can help you create highly personalized outreach campaigns through your CRM.
- Increased Engagement: Social media allows you to stay top of mind with your audience, while your CRM ensures you never miss a follow-up opportunity.
By integrating your CRM with social media marketing tools, you can create a seamless lead generation and nurturing pipeline that maximizes efficiency and boosts conversions.
Elevate Your Real Estate Business in 2025
The best real estate CRMs are more than just tools for managing contacts; they’re your secret weapon for staying organized, building relationships, and closing more deals. But don’t stop there. Pair your CRM with powerful social media marketing tools like Simple Social System to supercharge your results.
Ready to take your real estate business to the next level? Start by choosing the right CRM from this list and integrating it with a social media strategy that works for you. Simple Social System can help you create the perfect synergy between your CRM and social media efforts. Let’s make 2025 your most successful year yet!